Drag Queens for Campaigns
Campaigns
Make your next campaign impossible to ignore with the power, personality, and visibility of drag.
Looking to create a campaign that turns heads, sparks conversation, and delivers real impact? Say hello to the ultimate secret weapon: drag queens.
Whether you’re launching a new product, promoting a cause, rolling out a brand activation, or leading a social awareness initiative, drag queens bring authenticity, influence, and unmissable charisma to your campaign. From major brand moments to grassroots community messages, our queens don’t just show up — they make people listen.
Why Drag Queens Work in Campaigns
Because drag is more than entertainment — it’s a statement.
Drag performers are natural-born storytellers. They captivate audiences, challenge expectations, and bring a bold visual identity to whatever they touch. In a world where audiences scroll past generic content in seconds, drag grabs attention, creates connection, and delivers your message with personality and power.
When you work with a drag queen, you tap into:
- Massive reach – Many of our performers have strong followings across Instagram, TikTok and YouTube.
- Cultural capital – Drag has become a global cultural force, making it a natural fit for forward-thinking, inclusive brands.
- Unforgettable visuals – Whether on camera or live, queens bring high-impact looks that make your campaign stand out.
- Community connection – From LGBTQIA+ audiences to younger, values-driven consumers, drag resonates with people looking for boldness, joy, and authenticity.
What Kind of Campaigns Do We Support?
Drag queens can help bring just about any campaign to life. Here are just a few examples of how brands, organisations, and causes are using drag to connect with their audiences:
- Brand Launches – Create buzz with a glamorous appearance, live performance, or themed content featuring one of our queens as your campaign face.
- Pride Campaigns – Whether you’re celebrating Pride Month or launching an inclusivity initiative, drag queens are the perfect ambassadors to deliver your message loud and proud.
- Health Awareness & Education – From HIV prevention to mental health awareness and COVID-safe campaigns, queens help educate with empathy and humour.
- Retail Activations – Pop-ups, window displays, store launches, or in-store appearances – bring the sparkle to your shop floor.
- Product Collaborations – Let a queen design a look, review a product, or front a campaign to connect with diverse and engaged consumers.
- Event Hosting & Brand Presence – Have a queen represent your brand at festivals, expos, nightlife events or community days.
- Digital Content Creation – Social media takeovers, reels, influencer-style content and scripted campaigns – all with a high-camp twist.
Whether you’re a corporate giant or a grassroots movement, we’ll work with you to design a campaign that’s bold, authentic, and aligned with your goals.
What We Offer
Our drag campaign packages are completely customisable based on your budget, goals, and creative vision. Options include:
- Brand Ambassadorships – Let a queen become the face of your campaign, featuring in photo shoots, digital ads, social content and events.
- Social Media Campaigns – Tap into the online power of our queens with reels, TikToks, Instagram takeovers, YouTube content and viral challenges.
- Live Performances & Activations – Add drama and flair to your physical campaign with live shows, meet-and-greets, or roving queens interacting with your audience.
- Scripted & Storytelling Content – Need a queen to deliver a message? We can script and produce content that balances humour, heart, and impact.
- Community Engagement – Our queens know how to connect. Whether it’s street-level campaigns or community-focused initiatives, they help build real-world rapport.
- Consultation & Creative Direction – Not sure how to include drag in your campaign in a meaningful way? We’ll help you shape the idea and get it right.
We also offer packages that combine live and digital presence, giving you full-spectrum exposure across channels.
Past Campaign Success
Our performers have been featured in:
- National Pride campaigns
- Health initiatives backed by government agencies
- Product launches for retail and cosmetics brands
- University diversity campaigns
- Local council engagement projects
- Nightlife and hospitality promotions
- and more
With a proven track record of professionalism, reliability and results, our queens are trusted by brands big and small to bring campaigns to life.
Why Work With Us?
We represent some of Australia’s most iconic drag talent — from TV-famous faces to underground favourites with cult followings. When you partner with us, you get more than just a booking. You get creative collaborators who understand both the performance and the purpose behind your campaign.
We handle:
- Performer casting and management
- Campaign integration and planning
- Production assistance (filming, styling, scripting)
- Social and media coordination
- Clear contracts and communication from start to finish
And because we’ve worked across government, corporate, and community sectors, we know how to balance fierce visuals with clear brand messaging.
Ready to Make a Statement?
If you’re ready to disrupt the norm, create something memorable, and put your message in the hands of true entertainers, it’s time to bring drag into the mix.
Enquire now to book a drag queen for your campaign – and let’s create something bold, beautiful, and impossible to ignore.